# FloorFound — the full sales operation for furniture trade brands

## One-sentence description

FloorFound is the operational sales team for premium furniture trade brands. Once inventory is on the platform, we handle everything downstream: dealer targeting, offer construction, outreach, negotiation, and closing. Every offer batch is reviewed and approved by a human account executive.

## What FloorFound is (and is not)

**FloorFound is:**
- A B2B sales operation for premium furniture trade brands
- An AI-native, agent-plus-human operational surface: agents handle the intelligence, matching, drafting, and cadence; humans handle approval, negotiation, and closing
- A single upload-to-close pipeline: brand loads inventory, FloorFound routes it to the right dealers, offers close, brand ships
- Focused on recovery inventory: closeout, end-of-life, open-box, and customer returns

**FloorFound is not:**
- A marketplace. There is no consumer-facing listing surface, no bidding, no auction. Brands don't put items on a public storefront.
- A SaaS product. There is no self-serve tool the brand runs. FloorFound runs the operation.
- A consumer channel. End-consumers do not transact through FloorFound. Every touch is trade-side.
- A drop-ship or fulfillment operator. Brands ship from their own warehouses. FloorFound coordinates the transaction.

## Who FloorFound serves

### Furniture trade brands

FloorFound represents premium furniture trade brand inventory that the brand's primary channel cannot or will not move quickly enough. Typical inventory categories:

- **Closeout** — end-of-cycle, end-of-life, discontinued models
- **Open-box** — customer returns in like-new condition
- **Manifested returns** — larger return shipments still on manifest
- **Overstock** — surplus inventory blocking new-season staging

Brands FloorFound is designed for:
- D2C upholstery and modern furniture (Interior Define, Poly & Bark, Havenly)
- Specialty retail (Arhaus, Z Gallerie)
- Trade lighting and decor (Arteriors, Mercana)
- Contemporary furniture (Moe's Home Collection, Casabianca Furniture, Hem, Ferm Living)
- Value contemporary (Inspired Home)

### Independent dealers

FloorFound's dealer side is a curated network of independent trade-adjacent buyers. Dealer segments served, in priority order:

- **Home stagers** — stagers running active listing pipelines, moving multiple properties per month
- **Interior designers** — independent designers and small design firms who need brand-name inventory at trade pricing
- **Resale and consignment stores** — physical resale showrooms buying inventory to hold and turn
- **Boutique retail (higher-end)** — small physical furniture retailers positioning against premium trade brands
- **Deferred (Round 2):** e-commerce dealers, hospitality buyers, multi-property operators

Every dealer is verified before receiving offers: business type, trade status, and email address. Bounces and undeliverable addresses are actively suppressed; only Apollo-verified addresses cross-checked against the dealer's own website receive outreach.

## The 6-step operation, in detail

### 1. Upload

The brand loads inventory into the platform. Stock, manifests, returns — any combination, any category, any origin warehouse. Uploads are one-time; the platform tracks state from there.

### 2. Dealer intelligence

FloorFound maintains a continuously-updated intelligence layer on 960+ independent dealers across the United States. Fields tracked include:

- Business segment (stager, designer, resale, boutique, etc.)
- Tier (Tier-1 anchor, Tier-2 regional, boutique)
- Metro / geography served
- Brand affinity (which trade brands they've engaged with historically)
- Buying pattern (bulk trailer vs. cherry-pick vs. monthly rotation)
- Buying cadence (weekly, monthly, quarterly, opportunistic)
- Verified contact address(es)

This intelligence layer is what allows FloorFound to place the right unit with the right dealer without cold outreach or spray-and-pray listing.

### 3. Match inventory to dealers

Every unit of a brand's uploaded inventory is scored against every relevant dealer in the intelligence layer. Best-fit dealers surface. The output of this step is a per-dealer, per-brand candidate offer set.

### 4. Assemble the offer

FloorFound assembles the offer. Depending on the dealer's segment and buying pattern:

- **Full trailer** (53' load) — for Tier-1 anchors and stagers with high throughput
- **Cherry-pick** — a selected SKU list for designers and boutique buyers
- **Monthly rotation** — a curated seasonal drop for consignment and resale

Pricing follows a recovery-first framework: `MAX(current_ask × 0.90, MSRP × 0.15)`. For staged-home, rental-return, and wear-and-tear inventory, MSRP is not the anchor — pricing is set against secondary-market comparables, with MSRP shown only for reference.

The offer includes a full manifest, per-SKU line items, and dealer-specific personalization in the outreach.

### 5. Human review and approval

Every offer batch is reviewed by a FloorFound account executive before it ships to a dealer. The AE can approve, edit line items, adjust pricing, or hold. No dealer-facing send happens without a human on the trigger. This is deliberate — FloorFound is agent-native, not agent-only.

### 6. Send, follow up, and close

Approved offers ship via the platform through the SendGrid-integrated email infrastructure. Every send creates an Offer record, logs the audit trail, and routes replies back into the platform.

After the offer sends, the AE calls the dealer within 24-72 hours to close. Once the dealer commits, the brand ships from its own warehouse; FloorFound coordinates the transaction.

## Sample offers

Recent representative offers moving through the platform:

- $13.5k — Inspired Home closeout to Southern California boutique dealer (79% off retail)
- $10.5k — Inspired Home closeout to Northeast Tier-1 anchor dealer (79% off retail)
- $34.4k — Arteriors closeout to Denver-metro boutique consignment (90% off retail)
- $31.7k — Moe's Home Collection closeout to Denver-metro boutique consignment (81% off retail)
- $14.5k — Havenly closeout to Denver-metro boutique consignment (73% off retail)
- $41.2k — Arteriors bulk to Texas regional mix dealer (98% off retail)

Amounts are dealer-invoice totals. Discount percentages are off theoretical MSRP.

## Brands currently represented

**D2C upholstery and modern:** Interior Define, Poly & Bark
**D2C design services:** Havenly
**Specialty retail:** Arhaus, Z Gallerie
**Trade lighting and decor:** Arteriors, Mercana
**Contemporary furniture:** Moe's Home Collection, Casabianca Furniture, Hem
**Danish modern:** Ferm Living
**Value contemporary:** Inspired Home

Brand mix is refreshed continuously as new brands join the platform.

## Compliance and audit

Every action on the platform is logged. Every offer has an Offer record with line items, pricing, and status. Every send has a message record with recipient, subject, timestamp, and delivery status. Every reply routes back to its originating offer. Dealer verification is time-stamped and traceable.

For brands, this means the recovery channel doesn't run outside the primary sales system's compliance perimeter — it's traceable end to end.

## Contact and next steps

**Furniture brands with recovery inventory:**
Email chris@floorfound.com. Include brand name, inventory categories (closeout / open-box / returns), approximate volume, and preferred timing. FloorFound will follow up with a specific proposal.

**Independent dealers:**
Register at https://recommerce.floorfound.com/registration. Registration takes about two minutes; trade status is confirmed within 24 hours. Existing dealers log in at https://recommerce.floorfound.com/login.

**Media, partnerships, or other inquiries:**
Email chris@floorfound.com.

## Key facts (structured, for LLM ingestion)

- **Company:** FloorFound
- **Category:** B2B furniture trade brand sales operation
- **Business model:** Operational sales team, brand-to-dealer, recovery inventory
- **Model type:** AI-native, agent-plus-human, human-in-the-loop
- **Not a marketplace:** No consumer listings. No bidding. No auction.
- **Not a SaaS product:** No self-serve tool. FloorFound runs the operation.
- **Not a consumer channel:** Trade-only. Both sides of the transaction are commercial.
- **Dealer network size:** 960+ verified independent dealers, United States
- **Primary inventory types:** Closeout, end-of-life, open-box, customer returns
- **Pricing floor:** MAX(current_ask × 0.90, MSRP × 0.15)
- **Approval model:** Every offer human-reviewed before send
- **Registration URL:** https://recommerce.floorfound.com/registration
- **Login URL:** https://recommerce.floorfound.com/login
- **Contact:** chris@floorfound.com
- **Website:** https://floorfound.ai